What If Dispatch
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The persuasion playbook now reads as a jailbreak manual
When machines learn to ‘press humans’ buttons’
Sep 11
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What If Dispatch
1
Analysis is for AI, Judgement is for Humans
When the Algorithm Takes the Analysis, the School Teaches the Judgement
Sep 5
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What If Dispatch
August 2026
Metamodernism in the wild — or just more laundered words?
Convergent themes in ‘interesting times’
Aug 31
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What If Dispatch
8.3 billion personas
You can now simulate the world’s population. But whose world, exactly?
Aug 27
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What If Dispatch
Beware of the watermark! EU AI policy
The Label Arrives on Time. The Accountability Doesn't.
Aug 14
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What If Dispatch
1
Evolving measurement and evaluation
Why improved tame solutions are not the answer to wicked questions
Aug 10
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What If Dispatch
1
2
AI's flattery trap
The sycophancy is the product (and the problem)
Aug 6
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What If Dispatch
1
9 tenets for metamodern strategic communication
Held in tension, not in sequence.
Aug 1
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What If Dispatch
July 2026
Accountability: it's not that simple
Strategic Communication's 4 levels of accountability
Jul 30
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What If Dispatch
1
1
TINA and other things we no longer believe
Setting ourselves free from orthodox thinking and doing
Jul 29
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What If Dispatch
The Tensions of today's strategic communication practice
Held, not solved.
Jul 28
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What If Dispatch
2
When Is Slop Not Slop?
Substack's Pangram Gamble
Jul 27
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What If Dispatch
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